MAM
Pixi launches in India
National: PIXI, the London based beauty brand by Petra Strand will now be retailing in India. They celebrated their grand arrival with a fabulous and intimate launch party at Olive Bar & Kitchen on 2nd August. The gathering saw an array of those from the beauty media and influencer fraternity.
Created over 20 years ago by renowned makeup artist Petra Strand, Pixi has a loyal worldwide following thanks to its pure, rejuvenating & skin-friendly products that create natural, radiant and fresh-faced looks. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Petra has real-world experience as a busy working mother of four, therefore Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for women on-the-go with no time to spare.
Pixi will be bringing the award-winning Glow Tonic range to India. One of Petra’s favorites, the Glow tonic collection is a radiance-enhancing toning necessity that exfoliates, hydrates and brightens effortlessly for glowing skin. Apart from the glow tonic range, Pixi will also introduce the cult products i i.e the Overnight Glow Serum, Glow Mud Cleanser, Glow Mist, Rose Oil Blend, Hydrating Milky Mist, Rose Caviar Essence, Peel & Polish, Rose Tonic, and the Glow Tonic To-Go will be launched in India and will be available at all Sephora outlets. Their product ranges include: Skin Treats, Makeup, Body Treats, kits, tools and a special selection named #PixiPretties which comprises of a vast makeup collection.
Pixi's always had one mission and that is the same now as it was on the first day the Pixi store opened in Soho, London: simply to bring out the natural beauty in all women – to make women look like themselves, only better.
Speaking on the Founder of Pixi, Petra Strand commented, “It’s been 20 years since I’ve created this brand and every time we launch and expand our consumer audience, it fills me up with the utmost level of excitement. India is a market that I’m thrilled to be finally tapping into on account of their vigorous consumption of all things beauty and cosmetics. I’m looking forward to seeing where this journey takes Pixi”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
