Brands
Pinterest cuts up to 15 per cent jobs as it pivots hard to AI
Pinterest is trimming its workforce as it races to rewire itself around artificial intelligence.
The digital pinboard plans to cut less than 15 per cent of staff, according to a regulatory filing on Tuesday, as it reallocates resources to AI-focused roles and accelerates the rollout of AI-powered products and capabilities. The shake-up will also include office-space reductions, with total restructuring costs pegged at $35m to $45m.
The overhaul is expected to be wrapped up by the end of the third quarter ending September 30, 2026. Pinterest said the cuts will shrink overall headcount in the near term, but added it intends to reinvest later in key development areas and strategic opportunities.
The company reported 5,205 employees at the end of its previous third quarter. The move places Pinterest firmly in the growing queue of tech firms using AI as both scalpel and strategy. Amazon, for instance, is preparing a second wave of job cuts that could take total reductions to 30,000 roles, arguing that a leaner structure is essential to move faster.
Markets were unimpressed. Pinterest shares slid 3.6 per cent in premarket trading on Tuesday. The stock is down 22 per cent over the past three months and 21 per cent over the past year. Pinterest has been listed since 2019.
Another Silicon Valley recalibration, then: fewer people, more machines—and a sharper bet that AI, not headcount, will pin down the future.
