Brands
Pilgrim launches India’s first vitamin C serum sunscreen
SPF 50 PA++++ sunscreen combines UV protection with brightening actives
MUMBAI: Pilgrim has launched what it claims is India’s first vitamin C serum sunscreen, signalling a growing shift towards multifunctional skincare products among Indian consumers. The new 5 per cent vitamin C complex brightening serum sunscreen comes with SPF 50 plus PA plus plus plus plus protection and is designed for everyday use.
The formulation uses new-generation UV filters including uvinul T 150, uvinul A plus and tinosorb S, along with the brand’s proprietary UVshield X technology. Together, they offer broad-spectrum protection against UVA, UVB and blue light, addressing both outdoor sun exposure and prolonged screen time.
Unlike traditional sunscreens, the product is photostable and does not oxidise or darken on the skin, ensuring consistent protection during extended sun exposure. The brand said the sunscreen helps prevent tanning, pigmentation, sun damage and premature ageing.
Positioned as a hybrid between skincare and sun care, the sunscreen is enriched with a 5 per cent vitamin C complex, niacinamide and glutathione. These activities are aimed at improving brightness, evening skin tone and enhancing radiance over time, catering to consumers seeking streamlined routines without compromising on results.
The sunscreen features a lightweight, serum-like texture that absorbs quickly, leaves no white cast and feels non-greasy, making it suitable for daily wear across skin tones and under makeup. The formulation aligns with Pilgrim’s clean beauty positioning and is suitable for all skin types, including sensitive skin.
With this launch, Pilgrim continues its focus on innovation-led product development, blending global skincare technology with local consumer insights as it expands its presence in India and overseas markets.
