Brands
Pidge hires Arpit Bansal to sharpen brand and fuel growth
NEW DELHI: Pidge is tightening its brand engine. The technology-led logistics and fulfilment platform has appointed Arpit Bansal as head of marketing, signalling a sharper push on growth, trust and category leadership as it scales across India’s fast-moving last-mile economy.
Bansal will own the full marketing mandate — from brand strategy and category positioning to product communication and demand generation — at a moment when Pidge is expanding its technology stack, entering new categories and courting larger enterprise clients.
With more than 12 years of experience across fintech, mobility, digital payments and enterprise solutions, Bansal has held senior marketing roles at Escorts, Sterlite Power, Evalueserve and Paytm. His track record spans digital-first growth, large-scale integrated campaigns and building consumer trust in complex, high-stakes categories.
“Marketing at Pidge is about trust as much as growth”, said Ratnesh Verma, founder and ceo of Pidge. “As we scale our fulfilment network and deepen enterprise partnerships, full-funnel, long-term marketing becomes critical. Arpit brings strategic clarity, data-led thinking and a strong grasp of consumer behaviour — exactly what we need for the next phase”.
Bansal sees the opportunity as a chance to help shape the category. “Pidge is solving some of logistics’ hardest problems with technology, transparency and reliability”, he said. “This is a defining moment. My focus will be on building a distinctive brand, integrated marketing engines and narratives that make Pidge one of the most trusted names in Indian logistics”.
The appointment underlines Pidge’s ambition to move beyond scale to stature. As competition intensifies and expectations rise, the company is betting that brand credibility — backed by technology — will be its sharpest differentiator.
In India’s crowded logistics race, Pidge is not just delivering parcels. It is delivering a point of view — faster, smarter and with intent.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
