MAM
Phoneytunes develops new applications for Qualcomm Brew
BANGALORE: Phoneytunes.com, the New Delhi-based company focused on integrating mobile network technology and content offerings, has announced the launch of three wireless applications developed for Qualcomm’s Brew solution. The latest addition includes an astrology package, an image morphing service and a customisable ringtone application.
The new astrology package is comprised of daily, weekly, monthly and annual predictions focused on various aspects of life including romance, business and health, uniquely bringing the ancient Indian power of astrology to mobile users at the touch of a button. The application will also consist of compatibility charts based on astrological signs, I-Ching services, tarot card readings and fortune telling, states an official release.
The application will allow users to customise memories, adding an element of fun to photography with its image morphing application. This will allow users to take any image, including any camera phone photo, and morph it with color effects, shades or distortions. An extension within this application will also allow users to morph two pictures together – creating a single image. These images can then be used for multimedia text messaging and customisation of a user’s mobile phone.
Phoneytunes’ latest ringtone application will leverage the power of the mobile device’s internal processor to morph an existing polyphonic tune to a user selected beat and the tempo to create a truly customised tune. This newest offering to the ringtone market promises to further fulfill end users’ expectations in customizing their mobile phones with unique applications that reflect their personalities, the release adds.
“Phoneytunes takes pride in developing cutting-edge entertainment applications for the international wireless market, and is constantly working towards further innovation with each new launch,” says Phoneytunes founder & CEO Taron Mohan. “The Brew solution has proven to be instrumental in our success due to the level of flexibility and superior technology it provides us in developing advanced applications such as the three announced today. We look forward to continue developing compelling applications using the Brew solution, as it assists us in both enhancing wireless subscribers’ experience and encourages the uptake of our applications globally,” he adds.
“As the Indian wireless industry continues to progress, end users have come to expect more exciting ways in which they can customize their mobile devices to their own tastes and personality, which these latest offerings from Phoneytunes provide,” says Vishal Gupta, director of product technologies for Qualcomm India. “Qualcomm is committed to empowering the Indian developer community with the tools and resources necessary to develop compelling applications such as these with the global reach needed in the dynamically changing wireless marketplace.”
Qualcomm’s Brew solution enhances the wireless experience for consumers and creates new services and revenue streams for the mobile marketplace.
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
