Brands
Phogat launches Godrej Interio healthcare range
MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to spread awareness about the importance of good sleep for your physical and mental wellbeing.
A living example of discipline and healthy living leading to success, Phogat spoke about the importance of sleep@10 in her life. She shared instances of her father drawing a strict regime for her and her sisters and one of them being sleeping early by 10pm and getting up by 4am.
Expressing her appreciation to the vital issue, Phogat said, “Athletes need immense discipline owing to the high-octane physical activities that we engage in. Sleeping@10 was non-negotiable in my house. My father ensured we all slept by then. I believe this routine is not just essential for a wrestler but all of us if we wish to have a stress free and healthy lifestyle. Take your diet, daily exercise and even your mattress very seriously, cause all of this will lead to a healthy sleeping pattern.”
Sleep Disorder Clinic clinical director Dr. Devnani also spoke on the benefits of sleeping early and how this was a very pertinent conversation for India, given 93% of Indians are believed to be sleep-deprived.
Dr. Devnani said,“The addiction to technology and multiple devices all through the day and accessing them immediately before sleeping is also on the rise.” She also added, “It has been medically proven that the best time to sleep is at 10pm since it perfectly coordinates with the sun’s patterns.”
Godrej Interio COO Anil Mathur said,“Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. Misuse of new age technology might be playing an important role towards this and it’s our responsibility to seek for a healthier lifestyle.”
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
