Ad Campaigns
Philips Kitchen Appliances’ launches ‘Chatkare’ campaign
Mumbai: Philips, the leading brand in kitchen appliances, has announced its latest campaign, “Chatkare”, which encourages viewers to embrace cooking on every occasion and to celebrate life’s moments with sumptuous home cooked food. The new commercial brings to life instances of joy, love and friendship highlighting the role of Philips’ innovative range of kitchen appliances in day-to-day life.
Empowering consumers to turn around the ordinary days by creating memorable experiences, one of the key highlights of the film is the music and the theme ‘chatkare’. The film captures cultural and social nuances from different zones, showcasing a young expecting couple enjoying home-cooked golgappe during a rainy day, while another couple secretly relishing the crisp, golden brown vada in their kitchen, freshly prepared in the Philips Airfryer. Followed by a Parsi uncle becoming the hero of the neighbourhood, treating kids to ice gola made using the Phillips Mixer Grinder. These scenes culminate in a montage of blissful moments where everyone savours the delicious food prepared with various Philips appliances, showcasing the brand’s commitment to enhancing everyday cooking experiences.
Commenting on the new campaign, Philips Domestic Appliances India Ltd. marketing head Pooja Baid said, “Serving as a reminder that lip smacking home cooked food need not be savoured only on special occasions, rather it can be savoured every single day; the Chatkare campaign aims to celebrate cooking as a joyful everyday experience and food as a medium to bond with your loved ones. It also celebrates the “Me” time that the consumers get by cooking different culinary delights with Philips Kitchen appliances.
Building on the ‘chatkare’ moments, we also aspire to evoke cherished memories associated with our brand and appliances, and reinforce its enduring legacy of unparalleled quality, trust and innovation.”
Ogilvy India (North) CCO Ritu Sharda added, “When conceptualizing this campaign for today’s generation, we wanted to demonstrate the joy of cooking that Philips brings to every Indian household. The jingle beautifully captures how we are always looking for a moment of chatkare and Swanand’s voice just adds magic to those moments. Each instance has been chosen to perfectly convey the message of “jab chahein khushiyan pakayein.”
The campaign breaks with a long-format digital film and extends to TV, cinema as well as social media platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
