Ad Campaigns
Philips Domestic Appliances announces #TasteOfLove campaign
Mumbai: With the season of love just around the corner, Philips Domestic Appliances has announced its #TasteOfLove campaign which shines light on how love is a bond built on equality and inclusivity.
The campaign narrative is based on a simple question, what shape is the heart of your valentine made of? The thought simply is that for Indians, love and love for food almost go hand in hand, and this valentine’s day, Philips wants people to find out what food will make its way to the heart of their loved one.
The ad’s headline reads, “Is her heart pizza-shaped?” catching the reader’s attention and the body copy puts up an adorable narrative urging people to put in that extra effort and cook something for their valentine, in an inclusive way. “Make, not buy. Roll your sleeves up and marinate your love in spices and mix condiments that your partner’s soul craves for.” said a line from the ad.
Apart from the campaign, Philips Domestic Appliances has also introduced a month long offer valid across its kitchen appliances category. Buyers will get movie vouchers worth 500 for every philips kitchen appliance they buy in the month of February.
The brand has also rolled out a print campaign across major publications to promote the offer with a heart warming message urging people to cook for their valentine. It has also been active on digital, social & e Commerce platforms as well as brought to life at shop front through point of sales material (POSM).
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
