Brands
Philips brings ‘Sleep Saviour’ to snooze-starved India, no yawns allowed
MUMBAI: Let’s face it-a good night’s sleep is the new luxury. And with over 104 million Indians battling Obstructive Sleep Apnea (OSA), according to AIIMS, the country has a serious sleep crisis on its hands. Cue Philips India, which is now slipping into saviour mode with its new nationwide campaign: Sleep Saviour.
Launched earlier this month, the campaign is Philips’ latest move to awaken India to the importance of sleep health-minus the snore-inducing jargon. The tech and healthcare giant is partnering with channel players and pharmacy chains across the country to help patients access sleep therapy on their own turf, especially those in tier two and tier three cities.
‘Sleep Saviour’ puts boots on the ground where they matter most: local chemists, trusted physicians, and even corner pharmacies that often double as lifelines in underserved areas. With FDA-approved wearable devices now making OSA screening more accessible, Philips plans to catch more patients before they fall through the cracks.
India’s growing problem with poor sleep quality isn’t just a wellness woe; it’s a full-blown public health concern. Yet, not every snorer in Bhopal or Bhagalpur has access to a top-tier sleep clinic. Philips is betting big that if the mountain can’t come to the med-tech, the med-tech should show up at the chemist with a solution.
Sleep might be for the weak, but the Sleep Saviour campaign is here to prove it’s also for the wise.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
