Brands
P&G pledges to go carbon-neutral by end of decade
NEW DELHI: Announcing a series of interventions that protect, improve, and restore nature, P&G has committed to going carbon-neutral by the end of this decade, it shared in a press statement. The company will need to balance ~30 million metric tons of carbon from 2020 to 2030.
“Recognising the next decade represents a critical window for the world to accelerate progress on climate change, P&G will go beyond its existing Science Based Target of reducing greenhouse gas emissions by 50 per cent by additionally advancing a portfolio of natural climate solutions. These efforts will deliver a carbon benefit that balances any remaining emissions over the next 10 years, allowing P&G operations to be carbon neutral for the decade,” read the release.
P&G chief sustainability officer Virginie Helias said, “Our role as leaders is to make a lower-emission economy and lifestyle possible, affordable and desirable for everyone. It is our responsibility to protect critical carbon reserves and invest in solutions that regenerate our planet. Consumers also want to do more to address climate change. As a company, we touch five billion people with our brands; we are striving to make a difference every day by encouraging responsible consumption with products that are effective and intuitive to enable adoption of new lower emission habits.”
Its brands have been active in marketing their products in a way that engages consumers to involve in healthy environment-friendly habits. As per the global giant, more than 60 per cent of a laundry detergent’s footprint is in the consumer use phase due to the energy used to heat the water. Its brands, Ariel and Tide, have adopted brand messaging encouraging users to "turn to 30" and "cold water wash" their clothes, reducing roughly 15 million metric tons of carbon dioxide since 2015 as a result.
Likewise, dishwasher detergent brands Cascade and Fairy are encouraging consumers to skip pre-washing in order to reduce water usage and cut up to half of the total carbon footprint of every wash cycle.
Helias noted, "As a company, we touch five billion people with our brands; we are striving to make a difference every day by encouraging responsible consumption with products that are effective and intuitive to enable adoption of new lower-emission habits."
P&G has also partnered with Conservation International and World Wildlife Fund (WWF) to identify and fund a range of projects to achieve the goal. The already identified a slew of international projects including Atlantic Forest Restoration Planning with WWF and Evergreen Alliance with Arbor Day Foundation.
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Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
