MAM
P&G named ‘Brand Marketer of the Decade’ at Cannes Lions 2020
NEW DELHI: Procter & Gamble (P&G) is a widely-recognised face in the FMCG world with products scattered across the globe. It's not surprising that it has been recognised as the “Brand Marketer of the Decade” at Cannes Lions 2020 for its exceptional performance at the festival and its smart marketing initiatives in the 2010s. The brand has remained in the top six brands at Cannes Lions for the whole decade and has won this prestigious honour twice. The other top two brands in the category were Nike and Volkswagen.
Procter & Gamble has been one of the most prominent winners at the Cannes Lions in the past decade and along with its agency partners has many awards to the names of its groundbreaking campaigns. Some of the biggest and most popular campaigns to win recognition at Cannes festival of creativity are The Man Your Man by Old Spice (2010), The Response Campaign, Smell Like a Man, by Old Spice (2011), Touch the Pickle by Whisper (2015), Handle By Care by Gillette (2017), Touch of Care by Vicks (2017) and It’s a Tide Campaign by Tide (2018).
In 2019, it picked 15 Cannes Lions and also brought a few of its latest technologies and innovations to Cannes Lions in the P&G LifeLab.
Procter & Gamble chief brand officer Marc S Pritchard said, “P&G is so humbled and honoured to be recognised as the brand marketer of the decade, but there is still more to do and we will continue to do so.” He also emphasised on the need to use creativity as a voice for good and as a force of change.
Additionally, Wieden+Kennedy, Portland has been awarded the 'Independent Agency of the Decade' for dominating the top agency rankings continuously for the past ten years, never lower than the fourth position, and claiming the top spot no less than four times.
The agency has been associated with some of the most iconic Cannes Lions-winning campaigns including Write The Future by Nike, Smell Like A Man by Procter & Gamble, Coke Polar Bowl by Coca-Cola Company, Nothing Beats a Londener and Dream Crazyby Nike.
The awards were announced under its ‘Global Lions Creativity Report of the Decade’, which will be released at the festival on 26 June.
Other awardees include
Agency of the Decade – North America won by Wieden+Kennedy, Portland
Agency of the Decade – Latin America won by Almap BBDO, Sao Paulo
Agency of the Decade – Asia won by Dentsu Inc., Tokyo
Agency of the Decade – Pacific won by Colenso BBDO, Auckland
Agency of the Decade – Europe won by adam&eveDDB, London
Agency of the Decade – MEA won by VMLY&R, Dubai
Holding Company of the Decade, Network of the Decade, Agency of the Decade, Independent Agency of the Decade, and Palme d’Or of the Decade were yet to be announced at the time of filing.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
