MAM
P&G launches two new variants of Ariel for Indians
MUMBAI: Procter & Gamble (P&G), has launched Ariel in a choice of two exciting fragrances – Ariel Spring Clean with a floral fragrance and Ariel Fresh Clean with a refreshing fragrance.
This launch is in keeping with Ariel’s legacy of being the innovation leader in detergents – from being the first ‘compact’ detergent to be launched in India that allowed consumers to use less powder per wash; to the enzyme technology for safe stain-removing power; followed by the revolutionary ‘smart eyes’ technology to detect and remove stains; and now, the unbeatable combination of ‘superior cleaning’ and ‘a choice of fragrances’ with the launch of the two new variants.
Research conducted by Ariel on the Indian laundry market indicates that ‘fragrance’ in detergents is an important factor of delight for the home-maker in her daily laundry chore.
Commenting on the launch of Ariel in two fragrances, Procter & Gamble associate director marketing Rahul Malhotra said, “While intuitively we knew that fragrance is a strong delight factor, our conviction grew stronger when a consumer study on laundry habits indicated that almost eight out of every 10 consumers expressed a desire for fragrance in their detergent to break the monotony of the laundry chore. More so, a winning combination of ‘superior stain-removal’ and ‘pleasant fragrance’ was unmet by current detergent powders in the market. Therefore, in keeping with Ariel’s legacy of leading innovation, we have developed and launched Ariel in a choice of fragrances Spring Clean and Fresh Clean to delight Indian homemakers.”
Commenting on the launch, veteran actor Sharmila Tagore said, “I have always believed it best to give children the freedom to be their playful and creative selves, and rely on a good quality detergent to take care of the stains on their clothes. I first encountered Ariel in England even before it was launched in India, and have been using it through the growing years of Saif, Saba and Soha. I am delighted that in addition to giving us impeccably clean clothes, the trusted Ariel is now available in a choice of two fragrances.”
Emphasising the importance of fragrance in one’s overall wellness, world-renowned and India’s No.1 Aroma-therapist, Dr Blossom Kochhar said, “I think it’s truly breakthrough and thoughtful for a detergent to provide aroma-therapy to India’s millions of home makers at no extra cost!! Fragrances do play an essential role in one’s life as they touch your senses; rejuvenate you and boost your confidence. I tried both Ariel Spring Clean and Ariel Fresh Clean on our clothes – while Ariel Spring Clean can rejuvenate the mood with its floral fragrance, Ariel Fresh Clean relaxes with its fresh natural scent.”
Over the years, Ariel has enjoyed endorsement from celebrities such as actress and social worker Shabana Azmi, TV’s most popular ‘saas-bahu’ duo Smriti Iraani and Apara Mehta, and millions of homemakers in India.
Ariel Spring Clean and Fresh Clean is available at all leading general and chemist stores at a price of Rs 145 for 1.5 kg; Rs 99 for 1 kg; Rs 50 for 500 gm; Rs 22 for 200 gm and Rs 2 for a 20 gm sachet.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
