MAM
P&G brand Pampers unveils new #DekhKeHiMaanege campaign
Mumbai: Pampers, the world’s leading baby care brand under the house of Procter & Gamble, has set a new benchmark of transparency, safety and innovation for consumers with its latest campaign #DekhKeHiMaanege, targeted at discerning parents.
Reaffirming the unbreakable trust parents place in Pampers Diapers, the new #DekhKeHiMaanege campaign film addresses all questions parents have about the diapers they use for their babies. Parents are often confused about which diaper to choose for their baby. Every brand is claiming several things, the internet is filled with recommendations and even the neighbours have a point of view. The film features actor Nakuul Mehta and vocalist Jankee Parekh along with prominent parent influencers Ambica Agarwal and Shivani Kapila Tyagi being taken on a tour around Pampers’ state-of-the-art diaper manufacturing unit in Mandideep, Bhopal to have them see for themselves how the brand manufactures its diapers. After all, parents Dekh Ke Hi Maanenge.
The group is guided by a Pampers expert who educates them about the 100+ safety, hygiene and quality checks and processes that are put in place to meticulously manufacture the diapers. This includes a zero human touch operation which means the first person to touch the diaper is the parent! The new parents also get to see how new and improved Pampers All Round Protection Pants perform better than other diapers to provide protection from rashes, up to 100% leakage lock and up to 12 hours long lasting absorption.
“As new parents, we know firsthand the challenges and concerns that come with choosing the right diaper for your baby. Pampers’ #DekhKeHiMaanege campaign was an eye-opener for us. Visiting the Pampers manufacturing facility and seeing the rigorous safety and quality checks they put in place was reassuring. It’s clear that Pampers is dedicated to providing the best for babies, and we can confidently say that after seeing it all, ‘Dekh Ke Maanliya’. We believe Pampers is the right choice for parents who want the best for their little ones.” said actor Nakuul Mehta and vocalist Jankee Parekh.
“At Pampers, we’ve always been committed to delivering the best care for babies. Our new #DekhKeHiMaanege campaign reinforces Pampers’ legacy as the gold standard in baby care, rooted in innovation, safety, and trust. With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us,” said Procter & Gamble India VP president & category leader- babycare Chetna Soni. “We were delighted to welcome our new parents into our manufacturing plant and have them witness firsthand the entire process of making Pampers diapers. We hope that viewers of the film and all our consumers now know and understand why Pampers diapers are the leading choice for parents,” Soni added.
Pampers knows that leakage and rashes are the parent’s biggest diaper concerns. To prevent diaper rash, Pampers uses lotion with aloe vera that serves as an anti-rash blanket. For leakage, especially in the thigh area, Pampers puts in place double protection leak guards in the thigh cuff area. The magic gel in a Pampers diaper not only absorbs not only absorbs up to 100% of the liquid but also locks it in for up to 12 hours. These diapers have no added chemicals, making them completely safe for babies.
Through the film, Pampers gives the message to viewers that it understands these worries and has addressed each and every one of them at its manufacturing facility.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
