MAM
P&G announces Rs 400 crore fund for self-reliant India
MUMBAI: Procter & Gamble (P&G) has announced a Rs 400 crore ‘India Growth Fund’ to collaborate with existing and new suppliers to build capacities that will further localise manufacturing of finished products, procurement of raw materials & packaging materials, and adopt go-to-market innovations & technology.
This is in line with the government's vision of a self-reliant India and P&G’s commitment to drive inclusive growth in India through external partnerships. This new fund is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals or large organisations offering innovative industry-leading solutions.
With this announcement, P&G also launched the third edition of ‘P&G vGROW External Business Partner Summit,’ on October 29-30, 2020, that offers a platform to existing and new suppliers to pitch their solutions to P&Gs leadership team. This year, in addition to localisation solutions, the summit will also focus on identifying solutions that revolutionise go-to-market capabilities, optimise inventory and expand consumer reach of P&G brands.
P&G Indian subcontinent CEO Madhusudan Gopalan said, “P&G has been making in India for decades and we are committed to the vision of a self-reliant India. More than 95 per cent of the products we sell in India are manufactured locally. We also export finished products manufactured in India to more than 120 countries. In line with our commitment, we are setting-up P&G’s ‘India Growth Fund’. We are confident that through these partnerships we will be able to create an eco-system and supplier network that will further enable us to make in India, for India and the world.”
Madhusudan further added, “Three years ago, we launched our vGROW program with a vision to create an active partnership platform for suppliers across India. In the first two years we also set-up the ‘Innovation Fund’ and ‘Sustainability Fund’ through which we have invested more than Rs 250 crore in forging partnerships on new-age, innovative and sustainable solutions for the business. We strongly believe that these efforts have created value for our consumers, partners, and the company.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
