Brands
Pexpo unveils its new brand identity
Mumbai: Pexpo, water container manufacturer, has introduced a new logo and tagline “health on the go”, reflecting its commitment to replacing plastic and ensuring health and wellness for all. Pexpo’s dedication to a better tomorrow is reflected in its refreshed colour, appearance and feel, which symbolises the brand’s dynamic potential to become a green utility.
Pexpo showcased a range of sustainable stainless steel water bottles, the only products in the category certified by ISI. The products were unveiled in New Delhi by Pexpo directors Anup Padia and Vedant Padia, and renowned actress and fitness enthusiast Ameesha Patel.
At the event, Vedant Padia emphasised Pexpo’s mission to provide a green and sustainable water bottle to every Indian, prioritising excellence, customer satisfaction and perfection as its guiding principles. “Our focus is on promoting environmental sustainability by creating products that do not contaminate or pollute the environment,” he said.
“Pexpo’s new brand promise is a reaffirmed commitment to offering all of our customers reliable and affordable products as well as increasing access to green products, convenience, and environmental stewardship through value creation.,” he stated.
Ameesha Patel, who unveiled the new-look products, expressed her delight in being associated with the brand, emphasising the focus on health, sustainability and eco-friendliness. “I follow a healthy lifestyle and I am a firm endorser of sustainable products. My belief resonates with Pexpo’s brand philosophy of a healthy and green future for all. These beautiful and trendy products are for everyone who is health-conscious and concerned about the environment too,” she said.
The Pexpo range of products feature uber-cool designs that cater to every individual, enhancing style statements for every age group, besides emphasising safety, health, hygiene and versatility. They are fantastic companions for workplaces, students, regular household usage and outdoor adventures.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
