Brands
Perfetti Van Melle India launches Center Fresh Mints
MUMBAI: Perfetti Van Melle India has launched Center Fresh Mints, a new offering by the Center Fresh brand in the mint candy segment.
This new offering will provide the benefit of ‘Instant Fresh Breath’ with 3-layers of sugar free mints available in a stylish pocket friendly pack. Center Fresh Mints will be available in peppermint flavour and strawberry mint at a price point of Rs 10.
Perfetti Van Melle India managing director Rajesh Ramakrishnan said, “We see tremendous opportunity for growth with relevant extensions in the fresh breath needed space. I am confident that this launch will strengthen the position of Center Fresh brand in India and help extend its equity to higher price points.”
Perfetti Van Melle India director-marketing Rohit Kapoor said, “We wanted to introduce a truly innovative mint offering under Center Fresh in India specially approaching 2019 when the brand shall be completing 25 years milestone. It’s the first extension of the brand in non-gum segment. Globally we have seen powermints as a category gaining a lot of traction and we would like to develop the category further in India with the launch of Centerfresh Mints.”
The launch is supported with campaign on TV, extensively on digital medium and visibility tools for retail & modern trade.
Commenting on the campaign, Ogilvy executive creative director Anurag Agnihotri said, “The launch campaign for Center Fresh Mints highlights various relatable situations in the lives of today’s youth when you would need instant fresh breath. We have tried to capture these occasions through a hummable, memorable music track.”
Perfetti Van Melle India Pvt Ltd (PVMI) started operations in India in 1994. The company at present has a diverse portfolio of brands across segments (i.e. candies, jellies, gums & chewies) which it sells through various channels across the country. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Amsterdam.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
