MAM
Perfetti Van Melle hands over media duties to Wavemaker
MUMBAI: Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.
The agency was created from the merger of Maxus and MEC. Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.
Wavemaker managing director South Asia Kartik Sharma said, “We are extremely delighted to continue our decade-long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”
Perfetti Van Melle India director of marketing Rohit Kapoor says, “Wavemaker (erstwhile Maxus) team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process. Wavemaker has consistently demonstrated adequate capabilities to support us to achieve key business objectives, drive performance and innovation rigour.”
The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
