MAM
Percept to manage wrestler Sushil Kumar’s brand endorsements
MUMBAI:Percept Talent has signed up with celebrated World Champion wrestler Sushil Kumar as an ‘Exclusive Talent‘.
Under the terms of agreement, the company will be solely responsible for strategising and managing Kumar‘s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights and all promotional activities in the arena of wrestling.
Percept Talent CEO Rajnish Sahay said, “Sushil is a shining star in the world of wrestling, and we are extremely fortunate to have him on board with Percept. We will adopt an aggressive, proactive, 360-degree strategy for an ace talent like Sushil and ensure all avenues of reach and exposure are explored and capitalised upon. Percept Talent will seek out new opportunities and avenues in the rapidly changing sports, entertainment, media and digital landscape to ensure that Sushil receives unparalleled exposure across the global arena.”
Kumar recently made India proud by winning the Gold medal at FILA 2010 in Moscow and has gone on to become the highest-ranked wrestler on the international circuit. Apart from this colossal feat, Kumar has achieved many accolades including winning the bronze medal at the 2008 Olympics. In July 2009, he was awarded with the Rajiv Gandhi Khel Ratna, India‘s highest honour in Sports.
Kumar has also been lapped up by National Egg Co-ordination Committee (NECC) as its brand ambassador by way of a three-year deal.
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
