MAM
Percept Talent to manage Pooja Gandhi’s brand endorsements
BANGALORE: Percept Talent has signed up South Indian actress Pooja Gandhi as an Exclusive Talent for a period of five years.
Under the terms of agreement, Percept Talent will be solely responsible for strategizing and managing Pooja Gandhi’s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights as well.
Pooja Gandhi shot to fame with ‘Mungaru Male’, the biggest grosser in the Kannada Film industry to date. She made her debut in Tamil film ‘Koki‘ and never looked back since then.
Percept Talent CEO Rajnish Sahay, said, ‘‘Pooja Gandhi has carved a niche for herself and is the most sought after actress in the Kannada film industry. Her career has gained a foothold and fan following with all her films have taken good openings.”
“We will adopt an aggressive, proactive, 360-degree strategy for this famous actress, and ensure all avenues of reach and exposure are explored and capitalized upon. Percept Talent will seek out new opportunities and avenues in the rapidly changing entertainment industry to ensure that Pooja receives unparalleled exposure across the global arena. We look forward to doing some good work with Pooja,‘‘ added Sahay
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
