MAM
Percept Sports & Entertainment bags marketing and promotion campaign for HIL’s Kalinga Lancer
MUMBAI: The Hockey India League (HIL) is an annual field hockey event in India which draws participation of players from all hockey powerhouse nations. A dynamic and modern brand property, it has introduced a new audience demographic to the world of sports and has dominated the media mindset over the last two years. HIL’s Season –III is scheduled to start from 22nd January 2015.
To promote Hockey in the State of Odisha, Odisha Industrial Infrastructure Development Corporation (IDCO) and Mahanadi Coalfields Limited (MCL) promoted the Odisha franchise in the 2014 edition of HIL under the banner Kalinga Lancers.
To continue the momentum of last year’s popularity of Kalinga Lancers, and to make the event bigger and better in HIL 2015, Kalinga Lancer’s had invited proposals from reputed event and marketing companies for marketing and promotion of the team to generate awareness within general public and to manage and operate Kalinga Stadium at par the standards of international games for all the 5 home league matches of the team.
The assignment is to manage games execution at Kalinga stadium end to end- from production, security, ticketing, team management, and accreditation to promoting and marketing the matches across mediums-social media, print, TV, radio & OOH.
Commenting on the win, Sanjay Shukla, CEO Percept One, reiterated Percept’s commitment on sports and see this win as another memento in its long and successful history of executing some of the country’s most prestigious and large format sporting events.
“The mandate was won after a multi agency pitch and was a result of Percept’s thorough understanding of marketing understanding and execution detailing that went into the proposal”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
