MAM
Percept Sports & Entertainment bags marketing and promotion campaign for HIL’s Kalinga Lancer
MUMBAI: The Hockey India League (HIL) is an annual field hockey event in India which draws participation of players from all hockey powerhouse nations. A dynamic and modern brand property, it has introduced a new audience demographic to the world of sports and has dominated the media mindset over the last two years. HIL’s Season –III is scheduled to start from 22nd January 2015.
To promote Hockey in the State of Odisha, Odisha Industrial Infrastructure Development Corporation (IDCO) and Mahanadi Coalfields Limited (MCL) promoted the Odisha franchise in the 2014 edition of HIL under the banner Kalinga Lancers.
To continue the momentum of last year’s popularity of Kalinga Lancers, and to make the event bigger and better in HIL 2015, Kalinga Lancer’s had invited proposals from reputed event and marketing companies for marketing and promotion of the team to generate awareness within general public and to manage and operate Kalinga Stadium at par the standards of international games for all the 5 home league matches of the team.
The assignment is to manage games execution at Kalinga stadium end to end- from production, security, ticketing, team management, and accreditation to promoting and marketing the matches across mediums-social media, print, TV, radio & OOH.
Commenting on the win, Sanjay Shukla, CEO Percept One, reiterated Percept’s commitment on sports and see this win as another memento in its long and successful history of executing some of the country’s most prestigious and large format sporting events.
“The mandate was won after a multi agency pitch and was a result of Percept’s thorough understanding of marketing understanding and execution detailing that went into the proposal”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
