Ad Campaigns
Percept Pictures releases Youtube channel ‘Indian Chronicles’ and Musical Short Film on LGBTQ
MUMBAI: Percept Pictures has launched its new Musical Short Film on the contentious LGBTQ subject matter. “Just Begun” is an interesting journey of a young female couple as they embark on life together, with the journey transporting the viewer through flashes of reminiscence. The objective of the film is to convey the concept of Love in its purest form, break preconceived barriers, encourage liberation and support humanitarianism, with an ecstatic music track. The film makers claim to deal with an extremely sensitive issue, yet tackles it in the most tranquil and contemporary style with an aim to reach out to the vast global audience.
Produced and directed by Percept Pictures, this short film continues to add to their repertoire of achievements following in the footsteps of their award winning short film (aids+b)2 which won the Best Film award at the Dada Saheb Phalke Film Festival 2016.
Percept Pictures chief operating officer Danny Mamik said, “We were quite disturbed by the shootings in Orlando and wanted to do our bit to showcase our support for the LGBTQ community through a platform that could reach out to the masses. While brainstorming we came up with the idea of “LOVE IS THE OLDEST RELIGION”, and I was quite surprised to realize that there is no phrase coined like that till date. The phrase is so true and so apt for our world right now.”
He further added, “Once we cracked the core concept, the execution and treatment of the video just flowed. The main thought that we want to communicate is that it doesn’t matter who you are or what your choices are, as long as there is Love, there should be no judgement.”
Percept Pictures also announced the launch of its YouTube page, “Indian Chronicles”. This channel will serve as a dedicated platform to enable the youth to express themselves. Over the past year Percept Pictures has become a nurturing ground for young aspiring creative talent and ‘Indian Chronicles’ will offer an opportunity and platform for young budding creative talents across our country to showcase their skills and voice their opinions in a creative manner across any topic that is close to their heart.
The content of the channel will be three fold, viz:
– Cause Cinema
– Topical, Real stories
– A platform to showcase Talent – any person, anywhere in India who has talent can showcase their skills on Indian Chronicles
Commented Danny, “At Percept Pictures we have always believed in giving the youth a chance to express themselves. The movie Pyar Mein Kabhi Kabhi is a prime example – Salim Suleimann, Vishal Shekhar, Shaan and many more had all debuted in that film. In keeping with that tradition and seeing that we are now truly in the digital age, we launched a channel on YouTube called Indian Chronicles with the sole purpose to offer youngsters a chance to express themselves. The content of the channel will be real, raw and topical. We don’t want to limit ourselves to only professionals of the film world…there are 1.2 billion people out there and each one has a story to tell. I believe that the audience is ready for real stories and that is what we will focus on via Indian Chronicles.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
