MAM
Percept Picture Company launches merchandising around ‘Hanuman’
MUMBAI: Percept Picture Company’s (PPC) Hanuman, which also happens to be India’s first 2-D animation film, is all set to hit the theatres tomorrow (21 October) and the company is leaving no stones unturned to promote the movie. A range of merchandising around Hanuman has been unveiled.
The merchandise include water sharpeners, parachutes, key chains, fun boxes, fun spring, wind chimes, puzzles, face mask and mace (gadaa).
The items are being made available at leading toy stores across the country. This is one of the first efforts being made by a film production company to create and make available at retail outlets merchandise around a film character.
Based on the initial buzz created by the merchandising, 50-70 exhibitors across the country are planning an activation around the Hanuman merchandise.
Percept Picture Company COO Mahesh Ramanathan says, “Merchandising of Hanuman items for us is an activity independent from the film and its other extensions. We are trying to experiment with the Hollywood studio model, wherein the buzz for and sale of the merchandise in some cases is more than that of the film itself, and starts well before the release of the film (i.e. Spiderman, Shrek, Star Wars, and Harry Potter). However, we are timing the release of the merchandise with the release of the film and plan to carry out the promotions / sale well beyond the life of the film.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
