MAM
Percept launches campaign for Indian Olympic Squad
MUMBAI: Percept Limited has unveiled an all India campaign, called”Go for Gold”, coinciding with the start of 365-day countdown to the largest sporting event in the world.
Sportspersons such as Vikas Krishan (Boxing), Bajrang Lal Takhar (Rowing), Sharath Kamal (Table Tennis) and Madhurika Patkar (Table Tennis) have also joined the campaign.
Through this initiative, the company aims to highlight the incredible potential that the Olympic holds for India.
Percept will roll out a communication plan in a phased manner over the next year for the”Go for Gold” Campaign. Awareness would be created through a series of events, campaigns and media vehicles. Starting from the official”Go for Gold” anthem launched with the Indian Olympics 2012 contingent, the campaign will have a title sponsor and associate sponsors supporting it.
The campaign will also include a”Go for Gold” torch run from Kashmir to Kanyakumari, wherein chosen athletes will carry the torch across the country. Mini events will be organised across 50 cities with local celebrities honoring the torch arrival.
Branded campaigns will be used around this activity, and a percentage of the funds generated out of sales will go to the Athletes Fund’, the company said. A”Go for Gold” concert with performances from Bollywood artists will also be held as part of this drive.
The campaign will have a presence in the online space too with athletes getting active on social networking platforms and updating their fans on their practice sessions and preparations on a regular basis.
As part of the campaign, the athletes will also walk the ramp in fashion shows. Official team apparel and a”Go for Gold” merchandise launch are being planned later next year. This range of”Go for Gold” Olympic 2012 merchandise will be available in organised retail stores all over India.
A farewell dinner will be hosted for the Indian Olympic Squad. Autographed”Go for Gold” merchandise from this event will be auctioned and the proceeds of the sales will go to the Athletes Fund.
Percept is also planning to launch a range of Olympic medals as part of the merchandise range. It will be created using the images of the top 10 Olympic stars who have brought glory to our country.
Percept has also tied-up with tour operators to ensure special packages for Indian travelers visiting Olympics 2012 in London. Fan Parks will be set for sporting enthusiasts, wherein they get a chance to watch the games from close quarters.
Percept joint managing director Shailendra Singh said,”This campaign is an opportunity to engage 1.3 billion Indians into the Olympic flavor. This campaign will be spread across the country and enable maximum participation from citizens all over. Our athletes have brought great accolades for us in the past and we are looking forward to them to make a clean sweep of the gold rush in the forthcoming Olympics. We as a country are proud of our squad and together wish them all the best for the games.”
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
