MAM
Percept/H to make promo spot for CNBC TV18’s ‘Storyboard’
MUMBAI: Percept/H stood tall among the 17 top agencies that were invited to pitch for a promo spot for CNBC TV18’s ad show Storyboard.
Storyboard dissects and analyses the world of advertising and marketing. Agencies were invited to present ideas on how to promote Storyboard.
Each agency was given 10 minutes to present to a panel of judges that included no less than famed adfilm maker Prasoon Pandey, Tata Motors’ Rajiv Dube, Unilever’s Dalip Sehgal, Spatial Access’ Meenakshi Madhvani and CNBC TV18’s Anuradha Sengupta.
The evaluation format was such that only an outstanding idea would stand out since television cameras were switched on for the pitch and the jury was to decide spontaneously.
The votes were unanimous. Percept/H and Everest tied for first place. Speaking on the victory, Percept/H CEO Ajay Chandwani says, “The victory is particularly sweet since Percept/H beat off the challenge of all the biggies including O&M, Lowe, McCann, Leo Burnett, JWT etc.”
The winning team from Percept/H included Elvis Sequeira, Prabhakar Mundkur, Rakhi Anand and Deborah Fernandes. Percept/H’s script for Storyboard will be produced and telecast over the next one month.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
