MAM
Pepsi’s new campaign brings Chris Gayle and Priyanka Chopra together
MUMBAI: Pepsi has launched a new leg of its ‘Oh Yes Abhi‘ campaign with Chris Gayle and Priyanka Chopra.
The new ad takes forward the insight of fans supporting multiple teams and the creative theme is, ‘Yeh Team Kabhi Toh Woh Team Kabhi, Par Pepsi Oh Yes Abhi!‘
The concept of the television commercial is credited to Taproot India.
The ad film is produced by Corcoise Films while Prasoon Pandey has directed it.
PepsiCo India senior director – marketing (Colas, Juices & Hydration) Homi Battiwalla said, “Our marketing and activation plans launched around the Pepsi IPL have received an excellent response from consumers and the excitement is only slated to build further as the tournament progresses. The second leg of our on-air campaign featuring Chris Gayle and Priyanka Chopra takes forward the insight of fans‘ multiple team loyalties and presents it with an irreverent Pepsi twist. We have brought together two of the brightest stars from Bollywood and cricket in this film and are confident that the consumers will enjoy it”.
In the new Pepsi IPL commercial Gayle manages to convince Chopra, a Chennai Super Kings (CSK) fan, to support his team but with a little help from Pepsi. Chopra plays an over-the-top spiritual diva in the commercial who leads her followers to pray for CSK win but ends up supporting Royal Challengers Bangalore (RCB) due to the Gayle-effect and the irrepressible temptation of a chilled Pepsi.
The brand is also launching ‘The Pepsi World App‘, a mobile application available across android and IOS devices which gives the user access to live social feeds, lets them play games to win access to the Pepsi VIP Box and also allows them to download wallpapers/ringtones.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
