MAM
PepsiCo to foray into licensing & merchandising biz in India
MUMBAI: Food and beverages major PepsiCo has tied up with License India, a subsidiary of Franchise India Holdings (FHIL), to foray into the licensing and merchandising of apparel and accessories business in India. As per the bipartite arrangement, License India will help the company identify manufacturers and retailers for selling Pepsi merchandise in India through a licensing route. The company will set up exclusive concept stores to market its products. The range will include T-shirts, eye gears and bicycles. The products are expected to hit the Indian shores within six months. Targeted at the 17-35 age group, the merchandise will range from Rs 400 to Rs 1000 and above. In India, the company will sell the branded merchandise for Pepsi, 7Up, Mountain Dew, Diet Pepsi and Diet Mountain Dew.
