MAM
PepsiCo, MSM attempting out of court settlement over ‘Youngistaan’
MUMBAI: It was in 2008 that PepsiCo India came up with a new campaign around the theme ‘Youngistaan’, the land of youngsters.
The campaign featuring cricketers and film stars was aimed at bringing alive the connect between the cola brand and the youth.
PepsiCo India had then got ‘Youngistaan’ registered as its trademark. The trademark is now a matter of dispute between PepsiCo India and MSM Motion Pictures.
The dispute is over the title of a film co-produced by MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures.
Even after having received a notice in January from PepsiCo India against the use of Youngistan as the title of their film, the co-producers went ahead and announced the film with the same name.
PepsiCo alleged that its registered trademark Youngistaan has been violated by the co-producers of the film by choosing to go ahead with Youngistan as the film’s title.
Singh&Singh, a law firm representing PepsiCo, had last month sent a legal notice to the co-producers of the film against the use of Youngistaan as the title of their film.
Notwithstanding the objections raised by PepsiCo, MSM Motion Pictures and Pooja Pictures, on 6 February, announced the launch of their upcoming film ‘Youngistaan’ featuring Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh.
Pepsi then took the matter to the Delhi High Court on 12 February. “Since MSM didn’t comply with the legal notice, we had to take a step and file a case against them for violation of (PepsiCo) trademark,” says a source from the law firm.
Pepsi has pleaded for an order from the high court “restraining them (the co-producers of the film) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (Pepsi) registered trademark”.
The next hearing in the matter is scheduled on Monday, 24 February in the court of Justice A K Pathak.
While PepsiCo India continues to pursue the legal course, the two parties have not completely given up hope of an amicable settlement.
PepsiCo India and MSM Motion Pictures are in talks to try an out of court settlement, as per industry sources.
Officials of MSM Motion Pictures were unavailable for a comment.
The dispute is interesting as a corporate is attempting to prevent one of its promotional trademarks from being used as the title of a film.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
