Brands
PepsiCo CEO Indra Nooyi hails Modi’s ‘Make in India’ initiative
KOLKATA: Indian Prime Minister Narendra Modi’s call for ‘Make in India’ would help boost up manufacturing and employment in the country, PepsiCo chairman and CEO Indra Nooyi said on Saturday.
Nooyi, who heads the Fortune 500 company, also said that business success nowadays is measured on quarter-on-quarter or year-on-year basis.
“I think the PM is absolutely right on this. It creates a manufacturing base and employment,” said Nooyi, during a brief media interaction at Indian Institute Management, Calcutta (IIM-C) convocation, in Kolkata.
She informed that almost everything that her company sells here is “Made in India.”
Answering a query as to whether her company was looking to promote its Rs 33,000 crore investment plan by 2020, Nooyi quipped, “That’s a lot of money… let’s get on with that.”
Talking about the success of business, she said, “Most successful businesses are those, which focus on the long-term. The most successful companies are the ones that create value over the long term for employees, for shareholders, and for the greater community.”
“We’re working every day to build a more balanced portfolio, to conserve natural resources, and to create diverse, inclusive workplaces, because we understand that long-term growth is contingent upon a healthy relationship between a company, its community, and its consumers,” Nooyi said.
She further said that challenges faced by India are inter-connected, which demands solutions and leadership.
“We still face complex challenges like inequality, climate change and resource scarcity that demand solutions and leadership. Making these challenges even more complex is the fact that they are all interconnected. You cannot dive into one issue without touching another,” Nooyi said.
In her concluding remarks, Nooyi said that though the county has made a lot of progress over the last four decades, India has a long way to go going forward.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
