Ad Campaigns
Pepsi onboards Ranveer Singh as its brand ambassador
Mumbai: Pepsi has announced its association with Ranveer Singh, welcoming him as its brand ambassador. Singh has charmed his fans time and again, be it through his powerful performances, fashion statements, musical forays, or his free-spirited personality.
Pepsi has always been synonymous with the voice of the youth and believes in empowering them with self-expression, self-confidence, and self -belief. This dynamic match between Pepsi and Ranveer is sure to enthrall audiences across the country.
Commenting on the partnership, PepsiCo India Pepsi Cola category lead Saumya Rathor said, “Pepsi represents the spirit of youth in a bottle and for us, Ranveer perfectly embodies that very spirit. Ranveer stands for the brand ethos be it being effortless, audacious, or having the gumption to be your true self. We are thrilled to have him on the brand and are extremely confident that the consumers will love the magic we intend to create together.”
Ranveer Singh’s post
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
