MAM
Pepsi launches TVC with international cricketers
MUMBAI: Beverages conglomerate Pepsi has launched a new TV campaign featuring four international cricketers. The commercial was first shown during the telecast of the first one-day international (ODI) between India and New Zealand recently.
The cricketers involved are Shane Warne, Jonty Rhodes, Carl Hooper and Nasser Hussain. The 30-second ad campaign, shot in Colombo, shows that cricketers can feel very ‘hurt’ if they don’t get their Pepsi. The commercial has been created by Pepsi’s ad agency JWT India and directed by Deven Khote of UTV. The campaign is another irreverent, witty look at cricketers and their common passion for a chilled and refreshing Pepsi.
According to Pepsi Foods executive director (marketing) Vibha Rishi ” As we get into the final countdown to the World Cup, this campaign is Pepsi’s tribute to the Indian cricket fan’s passion – India ke liye kuch bhi karega”.
Pepsi now has eight Indian cricketers as its brand ambassadors. The list includes Sachin Tendulkar, Saurav Ganguly and Rahul Dravid. As one of the official sponsors for next year’s World Cup cricket in South Africa, Pepsi will use all the names in its portfolio to further imprint the brand identity in the minds of the viewer.
Earlier, Pepsi had ushered in the cricket season with the Cup Fever and its Men in Blue advertising campaigns, directed by Sunhil Sippy and Santosh Sivan respectively. Made by JWT, the two 30-second spots not only had cricket lovers from different walks of life, but also featured Bollywood stars as cricket lovers. Shah Rukh Khan, Fardeen Khan and Kareena Kapoor come together as die-hard cricket fans in the two spots, which will lead up to the World Cup 2003.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
