MAM
Pepsi launches TVC with international cricketers
MUMBAI: Beverages conglomerate Pepsi has launched a new TV campaign featuring four international cricketers. The commercial was first shown during the telecast of the first one-day international (ODI) between India and New Zealand recently.
The cricketers involved are Shane Warne, Jonty Rhodes, Carl Hooper and Nasser Hussain. The 30-second ad campaign, shot in Colombo, shows that cricketers can feel very ‘hurt’ if they don’t get their Pepsi. The commercial has been created by Pepsi’s ad agency JWT India and directed by Deven Khote of UTV. The campaign is another irreverent, witty look at cricketers and their common passion for a chilled and refreshing Pepsi.
According to Pepsi Foods executive director (marketing) Vibha Rishi ” As we get into the final countdown to the World Cup, this campaign is Pepsi’s tribute to the Indian cricket fan’s passion – India ke liye kuch bhi karega”.
Pepsi now has eight Indian cricketers as its brand ambassadors. The list includes Sachin Tendulkar, Saurav Ganguly and Rahul Dravid. As one of the official sponsors for next year’s World Cup cricket in South Africa, Pepsi will use all the names in its portfolio to further imprint the brand identity in the minds of the viewer.
Earlier, Pepsi had ushered in the cricket season with the Cup Fever and its Men in Blue advertising campaigns, directed by Sunhil Sippy and Santosh Sivan respectively. Made by JWT, the two 30-second spots not only had cricket lovers from different walks of life, but also featured Bollywood stars as cricket lovers. Shah Rukh Khan, Fardeen Khan and Kareena Kapoor come together as die-hard cricket fans in the two spots, which will lead up to the World Cup 2003.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
