MAM
Pepsi launches its first online TVC in India on Yahoo!
BANGALORE: Pepsi today launched its first ever television commercial online in India.
The three-part ‘webisode’ of the TV commercial will run on Yahoo! India this week and will be followed by the television commercial breaking on 16 September.
The webisode of the commercial, featuring Pepsi brand ambassador – Shah Rukh Khan as a flirtatious snake charmer, can be seen on pepsizone.yahoo.co.in
The Pepsi Foods (PFL), EVP marketing Vipul Prakash said, “Pepsi has always aimed at connecting with the youth by introducing initiatives that captures the pulse of the youth. This initiative reiterates the innovative edge of Pepsi to unite two mediums for the first time and involve the customers in it “.
Consumers can participate in Pepsi’s online contest featuring the animated version of the first webisode where Shah Rukh Khan is playing the lead protagonist.
“This campaign is a first of its kind in India, where the Internet commercial was produced simultaneously with the TV commercial. Moreover, the commercial has hit the web a week before it will be aired on television. It is representative of the increasing importance that youth marketers like Pepsi are attributing to the digital media. Internet is not only about targeting the relevant audience with minimal spillover; it is also about unleashing the power of interactive advertising and this campaign takes a giant stride towards the same. We are confident that the youth will love this pre-television airing and will find the webisodes highly engaging!” the release quotes Yahoo! India director of sales, Pearl Uppal.
Pepsi had integrated its online activity earlier in the year by promoting its Pepsizone on the portal. The positive campaign results have led to Pepsi and Yahoo! India jointly commission an online research study with Internet research pioneers, Dynamic Logic to understand the impact of online advertising on conventional Brand Metrics. The online media innovation introduced by Pepsi follows Pepsi’s partnership with Yahoo! India for online brand building.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
