Ad Campaigns
Pepsi finds new ‘Swagstars’ as it celebrates the spirit of the indian cricket fan
MUMBAI: Beverage brand Pepsi is celebrating the the undying passion of the Indian cricket fan this sporting season. The brand has given its ‘HAR GHOONT MEIN SWAG’ campaign a new twist with a unique FAN-ANTHEM that aims to be an ode to the unassailable SWAG of 1.3 billion Indian cricket fans.
Launched earlier this summer, the ‘Har Ghoont Mein Swag’ campaign reflects the self-belief of India today. The Fan-Anthem builds on the brand’s message that lliving in the moment, seizing new, interesting opportunities and doing it all with SWAG is an attitude that defies any age.
The PEPPY, FOOT-TAPPING Fan-Anthem also features 87 year old cricket fan, Charulata Patel. Charulata also took over Pepsi®’s Instagram page to showcase her own take on cricket, SWAG and the brand’s philosophy. The octogenarian also features in a series of CULTURALLY RELEVANT MEMES created by the brand.
The ‘Har Fan Mein Swag’ Fan-Anthem was launched on YouTube and will be supported by a 360 degree marketing plan spanning a challenge on VIDEO CREATION APP TIK TOK, advertising spots and news channel integrations on TELEVISION as well as topical content on SOCIAL MEDIA. Tik Tok users will be encouraged to share their version of SWAG steps set to the tunes of the Fan-Anthem.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
