Brands
PEPSI® DEBUTS ITS SWAG ON THE FASHION RUNWAY
Mumbai, October 8, 2019: The SWAG LEVEL of fashionistas across the country is all set to rise as beverage brand PEPSI® readies for its runway debut.
The iconic brand will mark its foray into the world of fashion through a collaboration with homegrown Ready To Wear (RTW) label HUEMN. The collection, which will be launched at FDCI’s upcoming LOTUS INDIA FASHION WEEK celebrates the SWAG of the new generation.
The PEPSI® x HUEMN fashion collection builds on the beverage brand’s philosophy that INTERESTING IS THE NEW COOL. Each piece, created by designer duo Pranav Misra and Shyma Shetty, will reimagine and personify the brand’s philosophy of SWAG. It comprises of statement ath-leisure in classic HUEMN style incorporating the soul of Pepsi®.
The iconic PEPSI-COLA® logo will find its way across the collection’s distinctive, vibrant pieces evoking a sense of nostalgia, while at the same time being rooted in popular culture. All denim fabric used in the collection is made using recycled plastic, in line with PepsiCo’s ‘Winning with Purpose’ vision which aims to build a world where plastics never become waste.
Speaking about the collection, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, “PEPSI® is a brand which has always resonated with the voice of today’s generation. This new generation is armed with SWAG or an inherent confidence in their own abilities. They are not afraid to express themselves and are constantly on the lookout for ‘Interesting’ new ways of self-expression. Fashion has always been an important way of self-expression for Indian youth and our foray into the world of fashion is a step to celebrate this self-expression.
The Pepsi® x HUEMN COLLECTION reflects the cool attitude and SWAG of the youth. We are very excited to launch the collection at the upcoming India Fashion Week and are confident that it will find its way into the hearts and closets of India’s youth very soon.”
HUEMN’s co-founder Shyma Shetty said, “We are thrilled to be playing with the iconography of a legacy brand such as Pepsi®. The collection is an amalgamation of the ethos of both brands and an effort to bring both our audiences together, with an inclusive and fresh product line driven by both- popular culture and cutting edge fashion,”
HUEMN’s co-founder Pranav Misra said, ““The collection has a strong youthful appeal to a conscious customer as all denims in the line are made from recycled ocean plastics. There are handcrafted details and fun handcut applique but also lots of basics for every palate.”
He describes the collection as progressive and relevant and a line that will pave the way for more artistic collaborations between powerhouses to drive a fresh new aesthetic.
FDCI Chairman Sunil Sethi said, “Pepsi as a brand has always had a focus on pop culture and this reflects in their new campaign ‘Har Ghoont Mein Swag’. It finds harmony with HUEMN, which as a brand boosts self-confidence using diversity in fashion as a vehicle of communication. This proverbial swag is evident in both Pepsi and HUEMN, as they embark on creating a line which embodies the spirit of living life to the fullest, the omnipresent mantra for GenZ,”
The collection is an extension of part of Pepsi’s 2019 ‘Har Ghoont Mein Swag’ campaign and will be unveiled at the Pepsi® x HUEMN runway show at FDCI’s Lotus India Fashion Week on 9th October.
Pepsi®’s ‘Har Ghoont Mein Swag’ campaign was launched earlier this summer and aims to celebrate the confidence and self-belief of the Indian youth. The campaign is all about living in the moment, seizing new, interesting opportunities and doing it all with SWAG. It is based on the idea that when the self-belief of India’s youth leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful SWAG.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
