MAM
Pepsi commercial premieres on Yahoo! India homepage
MUMBAI: For the first time in India, a streaming ad will appear on the Internet before it appears on television.
The third in Pepsi’s new summer four ad campaign series, premieres on the Yahoo! India website today; two days before the actual release on TV.
The ad directed by 28-year-old Shaad Ali of Saathiya fame stars Kareena Kapoor, Preity Zinta, Fardeen Khan and Saif Ali Khan. They have been cast in a way that makes them real and approachable …the guys and gals next door, states a release.
According to the release, the ad shows an apartment complex where the guys are shacking up together and two girls move in next door. And when their paths cross, the fun begins because the guys will do anything for their Pepsi, even if it means being quite besharam to outwit the cool babes. The guys create a fun world around them full of mischief and daring to do things differently. Counter balancing this is a strong element of girl power – independent and striking out on their own with cool confidence. These insights are the core of the new campaign and it’s all rooted in wanting more Pepsi and more fun out of life,the release adds.
Web surfers will be able to watch the entire ad on the homepage of Yahoo! India on 20 May and 21 May.The ad is also premiering on the Pepsizone on the Yahoo! India website at pepsizone.yahoo.co.in .
Pepsi and Yahoo! have also launched a joint consumer contest, titled “Find Out What’s There?” As part of this contest, consumers who log on to the Yahoo! India site and watch the ad, have to answer two simple questions.
Ten grand prize winners of the contest get an opportunity to spend an evening with one of the stars of the ad. Other contestants have a chance to win one of over a 100 consolation prizes, states the release. The contest is on till 16 June 2003.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
