MAM
Peps India to join Asia cup 2014 as Central Associate Sponsor
MUMBAI: Peps India, one of India’s leading mattress manufacturers announced that it will be the Central Associate sponsor for the prestigious Asia Cup that will commence on February 25, 2014 in Bangladesh. This will be the first time in India that a mattress brand will be a sponsor for an international cricket tournament. This will include branding for Restonic and (other mattresses brands that will be advertised).
Peps India’s involvement in the cricket scene and sponsorship of Asia Cup is about more than generating widespread exposure for its products through this globally popular sport. It is also a great opportunity to promote the company’s proven expertise when it comes to mattresses and other sleep products as they plan to expand their business in the Asian domain.
Mr K Madhavan, Managing Director, Peps India, said, “This is a momentous occasion for us to be associated with cricket. It’s a sport that I grew up watching and continue to follow it closely and it’s an extremely proud moment for me and the company.”
Asia Cup is a very important fixture on the international cricket calendar and the viewership across cricket watching nations is very high. As part of being the Central Associate sponsor Peps India will get to give away the sponsor trophy to the winning team at the end of the tournament apart from getting in stadium visibility and air time during the telecast of the entire tournament.
“Cricket is like a religion in India and there have been times when the entire country grinds to a halt when there is a game being played and we know that Peps India can only gain tremendously by this association”, added Mr Madhavan. “A fit body and mind is needed to play a sport like cricket and good sleep is an essential ingredient for a healthy and fit body and by that we see a great connect between cricket and our brand”.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
