Ad Campaigns
Pepe Jeans unveils ‘Very Pepe’ with global ambassador Kriti Sanon
Mumbai: Pepe Jeans London has launched ‘Very Pepe,’ the new autumn/winter collection campaign featuring actor, producer and entrepreneur Kriti Sanon, who makes her debut as the brand’s first-ever global ambassador of Indian origin. This landmark collaboration celebrates the brand’s unique British heritage and eclectic style, set against the vibrant streets of West London, embodying the bold, edgy spirit of Pepe Jeans with a blend of classic sophistication and modern flair.
Kriti Sanon embodies the Pepe Jeans DNA – bold, edgy and eclectic. Reflecting on her association with Pepe Jeans, Sanon said, “Pepe Jeans has always stood for individuality and bold style. I’m thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience. The ‘Very Pepe’ collection is versatile and effortlessly stylish.”
On behalf of Pepe Jeans London, AWWG’s CEO Marcella Wartenbergh stated, “We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading Actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”
The campaign will unfold in two waves. The first wave celebrates Pepe Jeans’ denim heritage, showcasing all-denim looks against the vibrant reds of London’s iconic post boxes, telephone booths, and classic cars on the streets of Portobello. The second wave captures the essence of West London living, featuring smart-casual styles for her, set against the backdrop of classic black cabs and the elegant white facades of Notting Hill.
The autumn/winter 2024 collection blends contemporary fashion with rich heritage, featuring pieces that tell a story and are always supported by denim. Key highlights include a retro dark blue wash jumpsuit for women, celebrating London Boho heritage with iconic British staples like classic trench coats, leather biker jackets, wool checked coats, and bohemian floral print dresses. Complementing these are versatile shirting and knitwear, all seamlessly paired with the brand’s signature denim. *añadir men
To mark the launch, selected Pepe Jeans stores will host exclusive in-store experiences. Customers can enjoy interactive displays and explore the collection up close.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
