Ad Campaigns
Pensol campaign shows what dreamers could do
MUMBAI: Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.
Pensol is into manufacturing of quality oil and grease solutions over the last 50 years. They have launched their first ever digital campaign #ChaloDuniyaChalaye which displays an emotional bond between a father and son along their road journey to Ladakh.
The audience will see this campaign across digital platforms like Facebook , Instagram and Youtube.
Conceptualised by SoCheers, the two-minute video ad targets bike lovers who treat their bikes like their family with love and care just as son and his father in the ad. The central theme of the campaign revolves around the relationship between a father & son. Through different scenes, we see flashbacks of their relationship over the years and how not much has changed even though they live far apart from each other now. What the ad wants you to take away is that from your first bike ride to your first bike, your father has seen you grow into the man you are today. Through their bike & life journey in Ladakh, we see the passionate father-son duo using their trusted quality engine oil, Pensol, for their bikes.
Pensol vice president Pulkit Khemka states: “Quality oil on a long bike trip is of utmost importance. Keeping that in mind, we shot in Leh-Ladakh, one of the most famous destination for bike lovers.”
SoCheers video production head Mehul Gupta added, “Through this campaign we are looking to provide an emotional medium that serves the purpose of harping on the importance of quality engine oil & the number of years Pensol has been around & built trust in the industry.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
