Ad Campaigns
Pee Safe’s recent video campaign shows women not just born to be ordinary
MUMBAI: Pee Safe, personal hygiene and wellness brand, is encouraging women to rise above what the society expects of them and understand their true worth. A recent video campaign from the brand shows how the first women’s day was probably celebrated when they understood their value. The campaign reinforces Pee Safe’s commitment towards the cause of empowering women through their products and helping them rise to their full potential – after all, they are meant to achieve much more than just cook and clean.
The video shows how God created Eve from Adam’s rib cage and all she was expected to do is be a good wife, mother, and homemaker. Somewhere in between of all these responsibilities, it dawns on Eve that she is capable and worth much more – and that is what brings upon the realization that she needs to break out of the mold and take on the world.
Speaking about this, Pee Safe founder Vikas Bagaria said, “On International Women’s Day, we aim to give out the message that no woman is ordinary. Each one of them possesses the outstanding potential and can achieve a lot more when she chooses to step out of the confines and notions that have defined her for all these years. On our part, we are empowering them by ensuring better health and hygiene through our products. After all, good health and well-being are the cornerstones to achieving the best in life. There is an adage that behind every successful man, there is a woman and I would like to attribute the success of Pee Safe to the woman in my life, Srijana. After all, it is her personal experience that drove me to start Pee Safe – the brand that is today catering to the hygiene needs of so many women across the country.”
Pee Safe regularly undertakes campaigns and partnerships that showcase its support to the cause of empowering women. The most recent one is its association with the Taapsee Pannu starrer Thappad encouraging women to take charge of their well-being. The brand has also been associated with the movie Toilet Ek Prem Katha earlier. Pee Safe regularly undertakes social media discussions and what is called Pee Room Conversations to enable women to speak out about taboo topics including menstruation and intimate health.
In the last 30 months, Pee Safe has disrupted the women's hygiene products' segment by introducing environment-friendly products. The brand started with the Toilet Seat Sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene. Today, Pee Safe is a preferred choice amongst its customer base. Pee Safe's Toilet Seat Sanitizer Spray is a dermatologically tested product and kills microbes within 10 seconds, apart from being very travel-friendly. Since October 2015, the brand has diversified into products including eco-friendly sanitary pads, organic cotton tampons, menstrual cups, panty liners, breast pads, natural intimate washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks.
Pee Safe recently raised Rs 30 crore in Series A funding led by Alkemi Growth Capital, a health and wellness-focused fund. The brand has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
