MAM
Pee Safe launches Raho Safe, an effective range of hygiene products
MUMBAI: Pee Safe a personal hygiene brand has launched a new range of products under the brand name Raho Safe. The launch comes amidst the rising concern around personal hygiene in India and the consecutive increase in demand for hand sanitizers, multi surface protectants and other products. Raho Safe is not only a more affordable range but also kills 99.9 per cent of the germs.
Since its launch, Pee Safe has been committed towards ensuring better hygiene and sanitation for all consumers. With the Raho Safe products, the brand has gone a step ahead in reaching out to a larger segment of the population and underscored its mission.
The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant. Apart from having a neem base, products start from Rs 99, making them affordable for everyone.
Speaking about this, Pee Safe co-founder Vikas Bagaria said: “The world is battling a health emergency currently and the need of the hour is to ensure utmost cleanliness and sanitation all across. With the number of cases in India on a rise, we must double our efforts to ensure that we stay protected and safe. We have been working on this line of products for over a few months now and decided to accelerate the launch timelines given the dearth of supply. Apart from offering 99.9 per cent protection against germs, they are also priced reasonably making them accessible to everyone. Good health and well-being are natural outcomes of better sanitation and Pee Safe aims to achieve this objective through its products.”
The Raho Safe Hand Sanitizer has an antibacterial agent that prevents growth of bacteria. It is alcohol based and made up of a natural neem extract. The Raho Safe Multi-Purpose Protectant Spray forms a long-lasting bond with any surface. It provides an invisible layer of protection to prevent contamination and must be used every 7 days for best results.
In the last 30 months, Pee Safe has disrupted the women’s hygiene products’ segment by introducing environment friendly products. The brand started with the Toilet Seat Sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene.
Today, Pee Safe is a preferred choice amongst its customer base. Pee Safe’s Toilet Seat Sanitizer Spray is a dermatologically tested product and kills microbes within 10 seconds, apart from being very travel-friendly. Since October 2015, the brand has diversified into products including eco-friendly sanitary pads, organic cotton tampons, menstrual cups, panty liners, breast pads, natural intimate washes, wipes and sweat pads for both men and women, and pollution safe anti-pollution dust masks.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
