MAM
Pee Safe launches Raho Safe, an effective range of hygiene products
MUMBAI: Pee Safe a personal hygiene brand has launched a new range of products under the brand name Raho Safe. The launch comes amidst the rising concern around personal hygiene in India and the consecutive increase in demand for hand sanitizers, multi surface protectants and other products. Raho Safe is not only a more affordable range but also kills 99.9 per cent of the germs.
Since its launch, Pee Safe has been committed towards ensuring better hygiene and sanitation for all consumers. With the Raho Safe products, the brand has gone a step ahead in reaching out to a larger segment of the population and underscored its mission.
The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant. Apart from having a neem base, products start from Rs 99, making them affordable for everyone.
Speaking about this, Pee Safe co-founder Vikas Bagaria said: “The world is battling a health emergency currently and the need of the hour is to ensure utmost cleanliness and sanitation all across. With the number of cases in India on a rise, we must double our efforts to ensure that we stay protected and safe. We have been working on this line of products for over a few months now and decided to accelerate the launch timelines given the dearth of supply. Apart from offering 99.9 per cent protection against germs, they are also priced reasonably making them accessible to everyone. Good health and well-being are natural outcomes of better sanitation and Pee Safe aims to achieve this objective through its products.”
The Raho Safe Hand Sanitizer has an antibacterial agent that prevents growth of bacteria. It is alcohol based and made up of a natural neem extract. The Raho Safe Multi-Purpose Protectant Spray forms a long-lasting bond with any surface. It provides an invisible layer of protection to prevent contamination and must be used every 7 days for best results.
In the last 30 months, Pee Safe has disrupted the women’s hygiene products’ segment by introducing environment friendly products. The brand started with the Toilet Seat Sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene.
Today, Pee Safe is a preferred choice amongst its customer base. Pee Safe’s Toilet Seat Sanitizer Spray is a dermatologically tested product and kills microbes within 10 seconds, apart from being very travel-friendly. Since October 2015, the brand has diversified into products including eco-friendly sanitary pads, organic cotton tampons, menstrual cups, panty liners, breast pads, natural intimate washes, wipes and sweat pads for both men and women, and pollution safe anti-pollution dust masks.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
