MAM
Pearson India ropes in Vicky Kaushal as brand ambassador
Mumbai: British multinational education company Pearson on Monday announced Bollywood actor Vicky Kaushal as its new brand ambassador. With this, the London-headquartered learning company aims to step up its India efforts and accelerate its growth plans as the global digital powerhouse of learning.
India is a strategic growth market for Pearson, focused on driving transformational change and digital innovation. Kaushal as the brand ambassador will help the company in building a strong relationship with youth and strengthen its direct-to-consumer proposition, said the company in a statement.
“We are thrilled to welcome Vicky Kaushal as our brand ambassador. His recent achievements and contributions towards the entertainment industry have made him one of the most popular youth icons in the country. He is an inspiration for the youth of the country, motivating them to dream big, chart their own journey and strive for the best,” said Pearson India and Asia MD Siddharth Banerjee. “Today, the Indian Education system is at the cusp of a digital transformation, and we are certain that this partnership will help us create a strong, meaningful connect with learners, thereby forming a highly vibrant education ecosystem in the country.”
Kaushal will feature in Pearson India’s upcoming campaign and activations in strengthening Pearson’s connect with the learners. An engineer himself, Vicky has appeared in several acclaimed films like “Masaan,” “Uri,” “Sardar Udham” among others.
“Today’s youth are innovators, builders, creators, and leaders of the future. They are the hope of a brighter tomorrow and education is the key to unlock their true potential and empower them to rise and shine. I am happy and excited to be a part of Pearson’s mission to promote quality education and connect with young minds,” said Kaushal on the brand association.
Pearson’s collaboration with Kaushal is a testament to the company’s commitment to continuously evolving with changing times as it enters a new era of direct to customer, it said. The company would also be working along with other influencers and personalities in the education ecosystem to strengthen its digital proposition in the region.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
