PayU & Marg ERP join hands to simplify pharma payment collections

MUMBAI: When it comes to getting paid, every bill counts. PayU and Marg ERP are joining forces to make sure those bills do not get lost in the reconciliation shuffle.

PayU and Marg ERP have announced a strategic partnership to power Marg Pay, Marg ERP’s integrated payments solution, with PayU’s payment infrastructure. The partnership aims to simplify digital payment collection and reconciliation for pharma distributors, retailers and small and medium-sized businesses.

The integration brings invoicing, payment collection and reconciliation into a single workflow within Marg ERP. Businesses can raise invoices, collect payments digitally and have transactions automatically matched with the relevant bills, reducing the need for manual reconciliation.

For pharma distributors and MSME retailers, where transactions are frequent and timely collections are critical to cash flow, manual reconciliation can be a significant operational burden. Delayed updates, paperwork and errors can make it difficult to track which invoices have been settled and which remain outstanding.

Under the integration, MSME retailers can generate dynamic QR codes against individual invoices. Customers can then make digital payments using the QR code, with transactions automatically reconciled within Marg ERP.

Distributors, meanwhile, can generate payment links for individual invoices. Payments are reconciled bill by bill and posted directly into the ERP system, helping businesses speed up collections, improve visibility and reduce administrative work.

The companies said the integration will support faster collections, same-day settlements and greater operational efficiency, while reducing reliance on cash handling.

“Digital payments are integral to how businesses operate, yet collections and reconciliation remain fragmented and laborious. Together with Marg ERP, we aim to simplify financial administration and bring more predictability to the cash flow of Indian pharma distributors and retailers,” said PayU’s chief growth and marketing officer, Vineet Sethi.

Sethi added that the partnership strengthens Marg ERP’s role in digitising the pharma sector while expanding PayU’s positioning as an embedded finance aggregator.

Marg ERP said the partnership will help businesses move beyond simply accepting digital payments to managing the financial flows that follow each transaction.

“Digital payments are no longer just about collecting money, they are about creating smarter financial cash flows for all trades,” said Marg ERP’s CMD, Thakur Anup Singh. “Through our partnership with PayU, we are strengthening the Marg Pay ecosystem to help distributors, retailers and MSMEs accept payments securely.”

The partnership will also extend to Marg’s eRetail application, which supports B2B ordering, payments and reconciliation. This is expected to give businesses a more connected way to manage orders and payments within the same digital environment.

Marg ERP currently serves more than 1 million retailers, distributors, manufacturers and MSMEs. PayU, meanwhile, provides payment gateway solutions to more than 450,000 businesses and supports over 100 online payment methods, including cards, net banking, EMIs, wallets, QR payments and UPI.

The partnership ultimately aims to take some of the friction out of the payment cycle. For businesses handling thousands of invoices, getting paid may be the goal, but knowing exactly where every payment landed can be just as important.