Brands
Paytm’s new coming-of-age film highlights youthfulness of brand
Mumbai: Digital payments and financial services platform Paytm has released a coming-of-age ad film “Dil Ke Account Se Paytm Karo” on first date, showcasing the brand as the preferred mode of payment transcending all ages. Released ahead of Valentine’s Day, the marketing campaign promotes the brand’s ‘convenience of payments,’ giving users an option to pay using Paytm QR code, UPI and more.
The ad film shows two teenagers going out on their first date and eventually finding love. It is designed by dentsu Impact and produced by Crazy Few Films, while the song has been sung by singer Jasleen Royal.
“We wanted to connect with our young audience in an emotional manner and this story came out of a simple insight – across the nation, people who live in close knit neighborhoods are more like family to each other,” said Paytm vice president – marketing Abhinav Kumar. “As they celebrate love together, Paytm is a part of their everyday lives, helping them help each other.”
According to One97 Communications – the company that owns Paytm, the ‘Dil Ke Account Se Paytm Karo’ campaign is more than just a story of two lovebirds. “The campaign is also a story that captures the relevance and youthfulness of Paytm as a brand,” it said.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
