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Paytm launches new ad campaign

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Mumbai: One97 Communications Ltd (OCL) which owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR and mobile payments, has launched a new print advertising campaign to reassure users and merchants that its QR, Soundbox and card machine will continue to work ‘today, tomorrow, and always’.

Paytm reiterated that its innovative payment devices are here to stay. The company also thanked its digital India partners, who helped the company in countering any rumours. The ad also asked readers and its user base to refer to numbers 21 and 22 of FAQs released by the central bank that answer questions that users or merchants may have about the Paytm QR code, Soundbox and Card Machines.

From the FAQs, point no 21:

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Q: I am a merchant and I accept payments using a Paytm QR code, Paytm soundbox or Paytm POS terminal, linked to another bank account (not with Paytm Payments Bank). Can I continue to use this setup even after March 15, 2024?

Yes. If your receipt and transfer of funds is linked to any bank account other than Paytm Payments Bank, you can continue to use this arrangement even after March 15, 2024.

Paytm Spokesperson said, “As pioneers of QR code, soundbox and mobile payments in India, we have always been at the forefront of the Digital revolution in India. With this ‘India’s every Paytm QR & Soundbox will keep working Today, Tomorrow, Always’ campaign, we aim to dispel any rumours, and confirm that our innovative devices will continue to empower merchant partners with seamless payments.”

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The company was the first to launch QR code-based payments in India. It also pioneered audio-based confirmations with the Paytm Soundbox, which revolutionised in-store payments in the country. Paytm’s payment devices have seen widespread adoption by merchants, enabling small and medium businesses with robust growth. 

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MAM

Shah Raza returns full-time as NDTV national revenue head – government

Raza resumes leadership in government sales after a brief part-time stint

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NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.

Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).

A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.

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With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.

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