Brands
Paytm Insider launches Private Parties, an initiative to organise private online events with artist performances
NEW DELHI: Taking digital events a notch higher, Paytm Insider has launched a new initiative “Privates Parties”. The newly added feature enables individuals to book exclusive performances with a range of artists on the platform, delivered virtually in a personal setting for friends and family.
Private Parties is currently focused on birthdays for kids, with curated artists for storytelling, magic, puppetry and craft activities, and content specially designed for kids under the age of six. Featured talent includes Aparna Athreya – TEDx speaker and founder of the Kid and Parent Foundation, Amit Kalantri – illusionist, and Usha Chhabra – author and performance storyteller, to name a few.
Paytm Insider CEO Shreyas Srinivasan says, “Families and friends have adapted to stay safe by staying connected online but when it comes to special occasions, the digital environment felt limiting. Private Parties aims to bring some of the fun back, create new memories for children celebrating their birthday in lockdown.”
Booking private events on Paytm Insider is simple and convenient. One can choose from a handpicked list of artists and shows across various genres suited for the occasion, pick a convenient date and time slot, make the payment, and then wait for the D-Day. The event link is mailed along with the rest of the booking details to the host, which they can share with invited guests.
Paytm Insider further plans to extend this initiative to provide experiences suitable for teenagers and adults, and for occasions such as birthdays, anniversaries and more – online for now and at home later, as the country recovers from the pandemic. With exciting additions in the pipeline – DJs, comedy acts, musicians, and features such as personalised invitations and lots more, the platform is focused on taking online celebrations up several notches.
Take a look at the “Private Parties” experience on Paytm Insider here – https://insider.in/celebrations/kids-under-six/birthdays/
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
