Brands
Paytm Insider introduces interactive streaming to its creator tools
KOLKATA: In a latest update to its self-publish ticketing solution, Paytm Insider now provides video streaming capabilities with interactivity for events. Organisers can create, ticket, host events and control engagements during the event from the same self-publish creator tool in use for listing events by thousands of creators and artists across the country.
Events on interactive streaming come with live chat, emoji reactions and various engagement options during the event such as Q&A sessions, polls and fill in the blanks. Videos can be live streamed from a streaming software and creators can also plug in pre-recorded content with ease. The latter comes handy for event formats with high production values such as music concerts. The solution supports 4K resolution videos and 360-degree VR videos as well, enabling organisers to think beyond webinar formats.
Paytm Insider CEO Shreyas Srinivasan says, “Over the last few months, we’ve released product updates that helped ease the transition from listing physical events to ticketed digital event solutions for organisers. Our next set of features focus on raising the experience of a digital event. Our intent is not to replicate a physical event experience online but go after its core premise. At the end of the day, events are social experiences and the more we bring the sentiment of community and conversation, the faster a user will acclimatize to and adopt digital events.”
Paytm Insider’s pilot events with interactivity have included a virtual-reality based music concert 'Retrofuture' featuring Nucleya, Anish Sood and Ritviz which 6000+ fans from all across India tuned in for, a live quiz 'Tough Questions' with popular comics Kanan Gill and Abish Mathew, and a listening session with Nikhil D’Souza on the launch of his new EP – 'Waqt'.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
