Ad Campaigns
Paytm Ads & Meesho partner to leverage soundbox for mega sale
Mumbai: One97 Communications (OCL) which owns the brand Paytm, a payments and financial services distribution company and the pioneer of QR, Soundbox and mobile payments, today announced the expansion of Paytm Soundbox Ads. The industry-first solution enables brands to advertise their products and services through Paytm Soundbox, where the ad will play after the transaction.
During its sale, Meesho is the latest brand to partner with Paytm Ads on the soundbox. This partnership signals a new benchmark in audio advertising, transforming the moment a transaction is completed offline into a potential online purchase through the Meesho app. By unlocking demand for e-commerce in Bharat, Meesho is making online shopping accessible and affordable for a large segment of the population. The brand takes pride in democratising e-commerce, ensuring that even the most remote towns can enjoy the convenience and joy of festive shopping online.
With Paytm Soundbox Ads, brands can leverage Paytm’s leadership in merchant payments and can build brand recall for advertisers. The company’s innovative in-store marketing solution empowers brands to play their advertisements on the iconic Soundbox devices across all points of sale.
The Soundbox audio advertisements aim to seamlessly integrate branding and messaging between companies and consumers. Paytm Soundbox Ads can be customised for different geographies as the auto-assisted device supports 11 languages, including English, Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, Gujarati, Punjabi and Odia. Paytm has partnered with several brands, including Coca-Cola for Sprite, Mondelez for Oreo biscuits and Dabur for Odonil, among others for Soundbox Ads.
Paytm spokesperson said, “As the leader in merchant payments, we are bringing innovative opportunities for brands to leverage our reach. Paytm Soundbox is one of the most preferred payment devices and the latest Ads solution is a first-of-its-kind offering for brands in the industry. The scale of Paytm Soundbox distribution ensures that marketers and brands can reach their audience in various cohorts of state, city or language for a targeted & meaningful reach. Through this unique solution, brands can increase customer engagement within a shorter duration while taking it beyond online marketing. ”
Meesho director-brand marketing Soumitra Choubey said, “The sale season brings a lot of excitement among our consumers. In a cluttered time like this, it’s not just what you say, but how you say it. Capturing attention and hacking memory structures has become increasingly challenging. For our marquee sale of the year, it was imperative that we lead with innovation. Creativity is a business multiplier. and this simple but wild activation is a testament to that.”
The creative agency for the film was talented and the Media partner was Carat Denstu.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
