MAM
Meesho’s WaitNahiVoteKaro campaign encourages Indian youth to vote
Mumbai: Meesho, an e-commerce marketplace, has launched an innovative social media campaign titled #WaitNahiVoteKaro. The campaign aims to mobilise and empower India’s youth to exercise their fundamental right to vote.
Leveraging Meesho’s extensive reach across various social media platforms as well as its own app, the campaign introduces a series of innovative strategies to boost youth voter participation. One of the key elements of the campaign is the change of its brand logo across prominent social platforms such as Facebook, Instagram, LinkedIn, X, and Snapchat. The updated logo seamlessly integrates the iconic Meesho “m” with a finger bearing the ink mark, symbolising the platform’s dedication to increasing voter participation.
Moreover, Meesho is leveraging the trending #GRWM reels, meaning ‘Get Ready With Me’ on Instagram and YouTube Shorts. Collaborating with influencers, they’re showcasing the process of preparing for voting day. This trend reflects a growing perception of Election Day as a significant occasion worthy of dressing up, encouraging the audience to join in the celebration. By tapping into the “Get Ready With Me” content trend, where influencers share their preparations for the day, including selecting outfits, packing essentials like water bottles, and putting on comfortable shoes, Meesho aims to normalise and promote voting as a crucial aspect of civic responsibility.
To emphasise the importance of voting, the brand strategically utilises push notifications and banner advertisements on its app, with catchy messages like “Bhulo nahi, kal vote karo!” and “Aaj delay nahi, vote karo!” These timely reminders not only serve as proactive calls to action, urging its consumers to participate in the democratic process but also to contribute to the national voting efforts by amplifying the Meesho-ites’ votes cast during these elections.
Meesho associate director of brand marketing Soumitra Choubey added, “We are excited to contribute to the General Election 2024 via Meesho’s On-App, Social Media and creator ecosystem and have a meaningful impact. Since its launch on May 10, our campaign, #WaitNahiVoteKaro has already garnered over 18 crore impressions. By actively engaging our community through initiatives like #GRWMtoVote reels and targeted messages, we are aiming to foster a sense of empowerment among our users. We believe that by celebrating Election Day as a significant event, we can inspire an optimistic change in societal perceptions towards voting, thereby, not only increasing voter turnout but also reinforcing Meesho’s commitment to social and national responsibility.”
Through these multifaceted initiatives, Meesho is not only raising awareness about the upcoming election but also actively encouraging and empowering India’s youth to exercise their right to vote. By leveraging its platform and influence, Meesho is committed to enabling every eligible citizen to make their vote count in the Indian General Election 2024.
Brands
Domino’s Q1 profit falls 6.6 per cent, announces $1 billion buyback
Sales rise 3.4 per cent as pizza giant balances growth and shareholder returns
NEW YORK: Domino’s reported a mixed start to 2026, with first-quarter net income slipping even as global sales and store expansion held steady. The company also announced a fresh $1 billion share buyback, underlining its continued focus on shareholder returns.
Global retail sales rose 3.4 per cent on a constant-currency basis to $4.74 billion. The US remained a key growth engine, with same-store sales inching up 0.9 per cent, supported by a 1.5 per cent rise at company-owned outlets.
International markets, however, painted a more uneven picture. While Domino’s added 161 net new stores overseas during the quarter, international same-store sales declined 0.4 per cent. Overall revenues still climbed 3.5 per cent to $1.15 billion, driven by higher supply chain revenues and a 2.6 per cent increase in food basket pricing for franchisees.
On the profitability front, net income fell 6.6 per cent to $139.8 million, compared to $149.7 million a year earlier. Diluted earnings per share dropped to $4.13 from $4.33. The decline was largely attributed to a $30 million unfavourable swing in unrealised gains linked to its investment in DPC Dash Ltd.
Despite this, operational performance showed resilience. Income from operations rose 9.6 per cent to $230.4 million, supported in part by a $7.8 million pre-tax gain from the sale of a corporate aircraft.
Domino’s footprint continued to expand, with the company ending the quarter at 22,322 stores across more than 90 markets. In the US, digital orders remained dominant, accounting for over 85 per cent of retail sales in 2025.
The company also maintained its dividend payout, declaring $1.99 per share, payable on 30 June 2026. After repurchasing $75.1 million worth of stock during the quarter, the new authorisation lifts the total available for buybacks to $1.29 billion.
Domino’s chief executive officer Russell Weiner said the company’s scale and store-level economics position it well to capture further market share in 2026, even as competition intensifies.
As Domino’s leans into expansion and capital returns, the latest results show a business managing short-term pressures while keeping its long-term growth strategy firmly in play.
